Modernized Imperial with Advanced Location based property search tool & mortgage calculator.

Services Provided:
Web Design Wordpress Development Air Table Integration Technical SEO Maintenance & Support
The Challenges

Revamping Imperial’s website involved several critical challenges.

As a leading real estate platform connecting buyers, sellers, and agents, the website needed a modern, user-friendly design that reflected professionalism and trust. The site suffered from poor navigation, lack of mobile responsiveness, absence of a mortgage calculator, and inefficient contact forms using Contact Form 7. These issues required a carefully planned transformation to deliver a seamless, accessible, and highly functional user experience for all users.

Poor Website Navigation

The existing website made it difficult for buyers, sellers, and agents to find relevant information quickly. Confusing menus and scattered content created friction, reducing engagement and user satisfaction.

Non-Mobile Responsive Design

The site was not optimized for smartphones and tablets. Users struggled to browse listings, contact agents, or explore services on mobile devices, limiting accessibility.

Missing Mortgage Calculator

The absence of a mortgage calculator made it harder for buyers to estimate payments and plan budgets. This lack of functionality affected user convenience and decision-making during property searches.

Inefficient Contact Forms

The contact forms were not user-friendly and lacked automation. Using Contact Form 7 without enhancements reduced inquiry efficiency and created barriers for potential leads to reach agents.

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The Solution

Fast, Modern, and User-Friendly Platform

Imperial’s website now features a sleek, responsive design with full mobile compatibility. Integrated mortgage calculator, enhanced contact forms, and intuitive navigation provide a smooth, efficient, and reliable experience for buyers, sellers, and agents.

Modern UI/UX Design
01
Modern UI/UX Design

We redesigned the website to make browsing faster, simpler, and more intuitive.

Clean & User-Friendly Design: Imperial’s website was updated with a clean, intuitive interface that simplifies browsing and improves overall usability.
Better Navigation & Engagement: Buyers, sellers, and agents can now find listings and key information quickly, resulting in a smoother experience and higher engagement.
Fully Mobile Responsive

We made the platform fully responsive for a seamless mobile browsing experience.

Mobile-Optimized Experience: The platform was optimized for smartphones and tablets, ensuring smooth performance and consistent usability across all devices.
Convenient On-the-Go Access: Users can now browse properties, contact agents, and explore services effortlessly from anywhere, enhancing convenience and engagement.
Fully Mobile Responsive
02
Mortgage Calculator Integration
03
Mortgage Calculator Integration

We added a mortgage calculator to support smarter property decisions.

Helpful Buyer Tool: A mortgage calculator was integrated to help buyers estimate payments and plan budgets more accurately.
Improved Decision-Making Experience: This feature provides practical insights, empowering users with clearer financial understanding and enhancing the overall property research experience.
Enhanced Contact Forms

We improved contact forms to boost inquiries and simplify communication.

Streamlined Form Experience: Contact forms were upgraded for simplicity and efficiency, replacing the basic Contact Form 7 structure with a more user-friendly approach.
Higher Conversions & Faster Response: Users can now reach agents more quickly and easily, increasing inquiries and improving overall conversion performance.
Enhanced Contact Forms
04
The Result

Modern, Fast, and User-Friendly

The redesigned Imperial website offers a sleek, responsive experience. Users can easily browse listings, use the mortgage calculator, and contact agents, while optimized performance and intuitive navigation boost engagement and satisfaction.

Engaging and Intuitive Experience
Engaging and Intuitive Experience

The modern UI/UX and intuitive navigation made the platform easier to use. Buyers, sellers, and agents can now find listings and information quickly, increasing overall engagement.

Seamless Mobile Access
Seamless Mobile Access

Full mobile responsiveness ensures seamless browsing across smartphones and tablets. Users can now access the platform anytime, anywhere, improving accessibility and satisfaction.

Empowering Users with Tools
Empowering Users with Tools

The integrated mortgage calculator provides buyers with easy payment estimates. This feature helps users make informed decisions and enhances the platform’s utility.

Efficient Communication & Lead Growth
Efficient Communication & Lead Growth

Enhanced contact forms simplify inquiries and improve connection with agents. This has increased qualified leads and strengthened interactions between users and real estate professionals.

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