Transforming Sales and Service for a Marine & Safety Industry Leader

Services Provided:
Magento FrontendMagento BackendUI/UXAPI ImplementationSupport & Maintenance
The challenges

Optimizing a Multi-Channel E-Commerce Platform

A prominent marine and safety equipment manufacturer sought to modernize its online presence and streamline sales operations across various channels. With an extensive, multi-brand product catalog and the need to support a global network of dealers and a rapidly growing online customer base, the company faced several strategic and technical challenges:

Multisite Management

The outdated platform struggled with multi-site management, making content and commerce fragmented across brand-specific sites. This caused operational bottlenecks and a disconnected customer experience.

Product Search & Navigation

With a large catalog of specialized marine and safety equipment, finding the right product was difficult. Our goal was to turn a complex navigation experience into a seamless and intuitive jo

Outdated Product Page

The old product pages lacked clarity and structure. We redesigned them to showcase Harken’s premium marine equipment while clearly communicating technical specifications to boost trust and drive conversions.

Dealer Locator & B2B Integration

Harken lacked a functional dealer locator, making it difficult for customers to find local dealers. This gap slowed purchases, limited B2B integration, and created operational bottlenecks in the distribution network.

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The Solution

Enhancing Multisite Experience for Better Conversions

We partnered with Harken to provide a concrete solution for some of the solid challenges the website was facing with regards to multisite, custom product page, dealer locator to improve the overall customer experience and increase the orders.

Multisite Implementation
01
Multisite Implementation

We leveraged Magento’s multisite capabilities to unify all Harken product lines under a single platform.

Multiple Stores, Disconnected Management: Previously, managing content, products, and updates across separate sites created inefficiencies and inconsistencies.
Centralized, Scalable Multisite Experience: With one unified backend, operations are smoother, content is consistent, and users enjoy a seamless experience across all brand sites.
Enhanced Product Search & Navigation

We transformed Harken's online storefront by implementing a powerful product search and navigation system.

Advanced Search Implementation: We enhanced product discoverability with advanced search functionality, allowing users to find items by part numbers, specs, or attributes. Improved navigation delivers a seamless browsing experience and helps customers reach the right product faster.
Scalable Magento Solution: The platform now runs on a scalable infrastructure built to support a growing catalog and high traffic. With optimized search and structured categories, users can easily find the right marine and safety equipment with speed and accuracy.
Enhanced Product Search & Navigation
02
Custom Product Page Design
03
Custom Product Page Design

We used a custom theme approach to provide a custom product page option on the Harken’s website.

Custom Product Page: Our team created a custom Magento module to showcase rich product content, from detailed technical data to immersive video content and downloadable manuals.
Content Reach Pages: By converting static product pages into dynamic, informative experiences, we increased engagement and strengthened customer trust—positioning the brand as a leader in transparency and quality.
Dealer Locator

We developed a custom dealer locator with an interactive map to help users quickly find nearby Harken dealers.

Limited Store Discovery Before: Customers had no easy way to locate authorized dealers, which created friction and slowed purchase decisions.
Fast, User-Friendly Dealer Search: With the new locator, users can search by location, view nearby stores, and connect instantly—enhancing customer experience and supporting both online and in-store sales.
Dealer Locator
04
The Result

A Unified Platform for Unprecedented Growth

We transformed Harken's online presence with a comprehensive Magento solution that delivered significant, measurable results across every key metric.

Multi-Site Management
Multi-Site Management

We successfully consolidated Harken’s fragmented online presence into a unified, multi-site platform. This streamlined content management and commerce across all brand sites from a single backend, reducing operational overhead by 30% and ensuring a consistent brand experience.

Product Search & Navigation
Product Search & Navigation

We revolutionized product discovery with an advanced search and navigation system. This seamless browsing experience has led to a 25% increase in user engagement and a 15% lift in conversion rates as customers can now quickly find the products they need.

Custom Product Page Design
Custom Product Page Design

Our custom-designed product pages transformed how Harken's high-quality equipment is presented online. By integrating rich visuals and technical data, we boosted sales by 10% and reduced customer support inquiries by 15%, building stronger customer trust.

Dealer Locator & B2B Integration
Dealer Locator & B2B Integration

The launch of a custom, map-based dealer locator removed a significant barrier to purchase, which helped drive a 5% increase in online and in-store sales. This new B2B integration also strengthened the brand's relationship with its dealer network.

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Conclusion
Conclusion

A New Foundation for Harken

By tackling these core challenges, we transformed Harken's online presence with a comprehensive Magento solution that delivered significant, measurable results. We not only unified a fragmented multi-site system and enhanced the user experience with a custom checkout, but we also provided Harken with a scalable, high-performance platform that is now a powerful engine for their global business.

Next Project

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